In this post we’ll explore how to spy on your competitors website and steal their traffic. You’ll learn exactly why and how they’re performing so well, and how you can do the same things to grow your business.
First, you’ll need to signup for Ahrefs. Because they’re so ungodly expensive, I try to tell people to get as much done as possible in the free trial. Either way, you’ll need the tool to follow along.
Once inside, click “Keywords Explorer” in the top navigation bar. Type in the “keyword” you’re interested in, and click the search button. I’m using “Injury attorney Las Vegas” because it’s a highly competitive term and can give us some good examples to look at.
You can type in the “parent topic” keyword into the keyword explorer search to make sure you’re getting the top competitors for the most competitive terms.
Scroll down to see your top competitors for the search term:
Now we have a list of competitors to “spy on” and steal their traffic. I’m going to use askadamskutner.com, who is #4 as of writing this post.
We’re going to check three things:
- Referring Domains
These will give us some great information that can help us with our own backlink and blogging strategy. Your top competitors have already proven these work for them, so they should work for you as well. Let’s type in our competitor into the “Site Explorer” search, and hit go.
This gives us a really good idea of how well they’re performing and how “strong” their website is compared to ours.
The first thing we’ll want to click on is “Referring Domains”, which tells us all the websites that link to our competitor at least once.
You’ll want to scroll through this list and pick out the links that you can get for yourself. Click on the links to be taken to the website. Browse around and figure out if you can write for them, or if they’re a directory, or how you can leverage these websites to grow your business.
An easier way to determine how to get backlinks is to go back to the overview page, and click on the “backlinks” number.
Here we can see exactly how our competitor acquired each backlink. You can see here at the top that a website called “pickytop” linked to askadamskutner’s “bite statistics” blog post.
We can even click on Pickytop and check out their website to see the link they gave to Askadamskutner.
Creating Your Content Plan
So. Now your job is to get creative. Use this information to figure out a list of topics for you to write about on your blog. Are there related businesses that you could work with and have them link to your blog posts from their website?
If you were an injury attorney, then maybe it’d be a good idea to write a blog post on dog bite statistics, and the importance of hiring a good dog trainer. Link to the dog trainers website in your article, and have the trainer write an article on how to train aggression out of your dog. They can link to your dog bite statistics post.
What other posts can you write about? Write down all the topics relevant to your business. Then write out a bunch of posts for each topic. Then figure out partners who can write other posts that link to yours.
Go back to overview, and click “Organic Keywords”. From here you can see where they’re getting all their traffic. If you’re a new blogger you’re not going to rank for highly competitive terms. But you can go after low hanging fruit by clicking the “volume” header to sort by the lowest search volume terms.
These are great terms because fewer people are going after them, so they’re easier to rank for. Just in this single screenshot I’ve found 5 blog posts I could write.
As your blog grows you can start working on more competitive terms. Start small and work your way up.
- Build relationships with similar businesses. Work together on a content plan where you can link to each others quality articles. This helps both of you.
- Try for lower volume keywords first. Then work your way up to more competitive terms.
- Don’t focus on the keyword. Instead, focus on the topic as a whole.
- Don’t spam your keywords in the articles. Google understands search intent. They can figure out synonyms and alternative phrases that mean the same thing. If you can write in a more natural tone you’ll help Google understand the intent of the article, and you’ll end up ranking for a wider variety of searches.