How We Help Businesses Grow

Below is a list of brief descriptions explaining how I help businesses grow. I demonstrate things like how we research competitors, estimate how much traffic potential a business has, and more. If you know anyone who could use our services, please get us in touch with them. If you would like your own site audit to evaluate how your website is currently performing, I’d be happy to help.

Please click on the tabs below to see how each service works.

Get More Referrals

Writing educational content on your blog establishes you as the authority & expert in your field. It helps you charge more and compete on quality instead of price.

Content also provides an easy way for your friends, clients, & colleagues to give you referrals in a low pressure way.

Example: Oh one roofer says you need to replace your roof and the other one just says it needs a repair? My buddy Tom is a roofer, he made a video on how to inspect a roof. I’ll send you the link to his YouTube video and blog post.

Another benefit is social proof & honesty. This channel has 21k subscribers, proving he knows what he’s doing. Other roofers will also call him out if he does anything wrong or lies. When you put bad information out you will be caught and downvoted by others in the industry or by people who know better. 

Keyword Research

This section demonstrates how we analyze the most profitable keywords and the level of competition.

In this example we’re looking at a multi-service attorney in Seattle, and have determined that “Estate Planning” and “Real Estate Attorney Seattle” both get around 200-300 searches per month, but “Estate Planning” is less competitive. We use Ahrefs to gather search volume information and look at the top sites ranking for each keyword to make these conclusions.

The next step would be to create a comprehensive content plan around these topics to ensure that you show up in the search engines when people search online for anything related to these topics.

Steal Traffic From Your Top Competitors

This section shows how we spy on your top competitors and see how they’re finding success. In this image we can see the top website in small business law is getting a ton of traffic from their “registering a trademark” blog post and “Non Compete” posts.

We can use this information to look for the following:

  • Weak blog posts that we can improve on (and rank)
  • How many visitors each blog post is generating.
  • How competitive is each search term?
  • How many related posts are written on this topic on each site?
  • and more….
From there we can develop a plan and start getting you more business. In the below image it shows top keywords, how many searches a month, the number of visitors the site gets from that search, and the sites position in the search engines.

Performance Comparison

We can get a detailed look at how any business is performing online, and use it as a benchmark to help you determine your goals and how to accomplish them.

In this picture we see the amount of traffic two law firms are getting, as well as how many websites are pointing to theirs, how many and which keywords they’re ranking for, and even the exact web pages that link back to their website.

This gives us an idea of how much untapped potential there is in your industry.

BackLink Strategy

This image shows us a list of websites that point back to this specific website.

Running our competitors sites through this tool can give us ideas of how they were able to attract quality backlinks. We can then figure out how to also get links from those websites.

Running our own site through this tool we can see which websites we already have pointing to us, and which sites we should get rid of or “disavow”.

The more quality links we can get the better you will rank.

We’re also able to get more details and see each and every link from each site, and exactly where on our site each link points to. 

Google My Business

Google My Business gets about 50% of local-related searches. This is where a local “brick and mortar” or local service provider will show up when you do a search relating to their business.

Search engines need to trust your information is accurate in order to rank you. One time I drove 20+ minutes to get to a restaurant that turned out to be closed. If that happens too much people will look for other map providers to get their directions. You can give search engines confidence that your information is correct by having a consistent “Name, Address, and Phone Number” or NAP consistency across multiple websites throughout the web.

In the image above you can see this law firm has 13 different inconsistencies. The name is listed differently on Google than it is on FourSquare.

Some directories have the address as Ste 450, and other times its # 450. All of these differences cause search engines to lose confidence in you. We can run your site through an audit to determine if your information is consistent.

Review Management

5 star reviews are extremely important online. They give customers confidence that you provide excellent service. Unfortunately people are more likely to leave a review if they’re unhappy.

We use a custom review generation work flow to capture negative reviews and turn them into private feedback. This happens BEFORE an angry customer posts a review on the web for everyone to see. Here’s an image to outline how both positive and negative experiences will turn into reviews or feedback:

Website Performance (Target goal < 2 seconds)

A fast website loads in two seconds or less. Any slower than that and you’ll start to lose customers. The below image has an about average load speed. 6.2 seconds is bad, but it’s not terrible compared to most websites. Still, let’s improve it.

In this specific example, it didn’t take much to make a massive improvement. We did the following:

  • Installed a caching plugin
  • compressed images
  • used appropriate image formats (jpgs are smaller than png)
  • used correct image sizes. (Don’t stuff a 1920×1080 photo into a 300×300 space)
  • Lazy load images and video.  (Don’t load content until it’s about ready to be visible)
  • Setup asynchronous (non-blocking code), which lets non-critical code run in the background.
Here’s our progress: